Cosmetic products are being created on a daily basis. Some are only sold through aestheticians and doctor’s offices, while others are readily available via television shopping channels, infomercials, online retailers, or department stores and drugstores. Consumers often end up feeling confused about who to trust, where to shop, and whether to spend their hard-earned money at the spa or the drugstore.
Drugstore products are designed to target some of the most general needs of the skin. The products must be suitable for all ages and different skin types and concerns. The formulating concept behind a typical drugstore skin care product is “one size fits all.”
On the other hand, the majority of products formulated for skin care professionals are made for a narrower range of consumers. Usually, these skin care products are skin type- and condition-specific, result-driven, and designed to yield quick results. These formulations are designed for consumers who are seeking solutions via treatments and products offered by professionals. When creating products for the professional market, formulators mainly focus on targeted issues the product is designed to help resolve. They will choose very specific actives that are often clinically-tested for activity; the percentage used in clinical studies is often referenced as the percentage used in the product. This approach ensures product activity and visible results in the shortest time possible. Consumers purchasing products from professionals also benefit from extended education they receive on the product benefit and usage as proper usage is very important in order to obtain results.