From essences to sheet masks, Korean beauty products and trends are taking over the American beauty market.

Marie Claire dubbed Korea the new skincare superpower, calling them about 12 years ahead of skincare innovation globally. Here are some of the reasons for this statement:

Koreans are some of the most demanding beauty consumers in the world, which is the reason why the heart of beauty innovation beats in Seoul, an industry mecca with 112 beauty stores densely packed into 8 adjacent street blocks.

Korean beauty heritage is steeped in natural ingredients passed down from generation to generation. This tradition continues today with formulations that tend to shun harsh chemicals and draw from the Earth instead.

Korean beauty products utilize the most effective Western ingredients—and so much more. With an impressively large repertoire that includes ground-breaking ingredients such as snail mucin and bee venom, their compellingly fresh formulations can deliver results you could never achieve before.

The holistic Korean beauty philosophy focuses on improving skin from the inside out. Their belief is that a truly radiant complexion doesn’t happen overnight by simply treating the skin’s outer layers. Instead, Korean skincare concentrates on maintaining a healthy, well hydrated and nourished skin environment for results that last a lifetime.

Competition among brands is a positive thing for consumers - and the competition among beauty brands in Korea is nothing short of fierce, which helps keep the prices of beauty products down (without ever sacrificing quality).

It's Skin - Skincare and make up lines formulated by prescription of dermatologists from the Seoul University in Korea.



Prestige Cream DEscargot by Its Skin

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